We had a case on Coors for our first Strategy class yesterday. Here's a few little tidbits I picked up. The case was written in 1987, so some of these might not be true anymore:
- Because Coors doesn't pasteurize their beer, all Coors beer (even bottled or canned) is draft.
- Coors traditionally (until 1978) only had one brand of beer, Coors Banquet (still available in Denver). It was only distributed in 11 western states, and though priced below Bud, was considered a premium beer. Some people traveling to states where it was distributed would pack their suitcases to bring it home. Actors and politicians would have it shipped to them where they were working.
- Because the beer was not pasteurized, it didn't stay fresh very long. Worried about people drinking stale beer that had been brought back East, Coors took out an ad in the Washington Post that read: "Please do not buy our beer."
- Beers are typically produced in barrels of standard size. Each barrel holds enough beer to fill 331 12-ounce cans or bottles. A traditional keg is a half a barrel, or 165 beers, and "pony keg" is a quarter barrel, or 83 beers.
- Though they pride themselves on the quality of the ingredients they use, Bill Coors once admitted: "You could make Coors from swamp water and it would be exactly the same."
Thought you might find that interesting.
Recent Comments