June 29, 2007

Bonobos Pants: Aspirational lower-body gear

My buddy, Spaly, just graduated from the GSB. He's starting work in private equity in November, but he's doing something really cool between now and then: starting a pants company.

I've heard him talking about this as a dream for a few years. He's not chasing it in a foolish way either. He's putting a bunch of his time and money on the line, but he's put together a great product and built a really fun brand around it. Check out his site. What's cool is how well the product and the messaging around it reflect his personality. The pants are different and a little loud. Well... so is Spaly.

I have three pairs of these pants. Here's what I think:
Pros:

  • A great alternative to khakis and jeans
  • Showcases a man's athletic physique (if he has one, which is why the post is subtitled "aspirational lower-body gear")
  • It's fun to support a nice guy
  • They're unique
  • They're a great conversation starter
  • The sales model is highly personal
  • Material is high quality
  • The price is right

Cons:

  • The early versions are a little long. They need to be hemmed if you're not 6'5". I think this is common among nice pants though
  • You can't wear something this trendy for pants and then something stupid on top, but you can't wear something overly trendy on top either. This is a tough one, especially for someone like me, where 90% of my wardrobe is t-shirts I somehow got for free.
  • They fit a little tight around the legs, which makes them look great, but I can't load up my pockets the way I'm used to. I have to switch from a wallet to a money clip, and you can see the outline of my smartphone or camera on my thigh if I bring them out.

So there you have it. The pros far outweigh the cons. If you're feeling like trying something new and looking hip at your next party, pick up a pair of Bonobos. Shoot him an email through the site and tell him what you're interested in. Tell him #32 sent you :-)

[By the way, the name of the brand comes from the kind of monkey that has more sex than any other animal. That's the truth.]

Jun 29, 2007 10:46:50 AM | Endorsements

The comments to this entry are closed.

NEXT POST
My Cell Phone Usage: a detailed analysis in preparation for the iPhone <p> Maybe this will change with the new phone though :-) My voice minutes have always varied greatly (333 minutes standard deviations on a 1279 average over 26 bills), but they have begun to taper off (the average monthly minutes is down to 1071 in the last 12 months).... If I only look at the last 12 bills, than the penalty per minute for going over the allotment would have to be $0.07 or less to justify the 900-minute plan, and $0.22-$0.07 to justify the 1350-minute plan.... I've been talking a lot less lately, so now the penalty would have to be less than $0.11 to justify the 900-minute plan, and there's no scenario where the 2000-minute plan makes sense, because I haven't once gone over 1350 minutes in the last year. </p>
PREVIOUS POST
Alex Bain: Athlete 2.0 <p> I had a lot of fun running the Groton Road Race a couple of months ago, so I check Active.com and found some other fun races to run this summer and fall.... You have to also stop by three aid stations whereby you have to stop and consume one 8-ounce beer and one hotdog/roll included--condiments optional You will also have to bring three single American Dollar Bills ($3.00) with you so that at each aid station you will be able to properly tip the waitress.... You will be disqualified in 2007 if you do not tip the saloon (3 cheapskates got kicked out &#38; thoroughly embarrassed in 2006) Vomiting, Puking, Letting It Loose, Tossing Your Cookies or going to Framingham, call it whatever you want depending on what part of the World you will be traveling from (YOU ARE DISQUALIFIED AND WE DISQUALIFIED 7 in 2006) This is going to be a blast! </p>

alexander_bain

I'm a Sox fan first and a Harvard Business School student second.

The Typepad Team

Search

My Other Accounts

Recent Comments